Day: February 18, 2021

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IMPROVE YOUR WINERY EMAIL MARKETING WITH THESE TIPS FROM THE PROS

Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the bank. You may already know the basics of winery email

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ELEVATE YOUR LIQUOR STORE’S SOCIAL MEDIA PRESENCE IN 2021

The world of liquor store social media marketing is noisy these days. Getting your content to the people who are most likely to buy your liquors or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when

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HOW TO INCREASE WINE SALES WITH FACEBOOK ADS

I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making

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GETTING BACK TO BASICS: LIQUOR STORE FACEBOOK MARKETING 101

You’re probably already marketing your liquor store on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for small liquor store

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WHAT WILL WINE STORE DIGITAL MARKETING LOOK LIKE IN 2021?

As 2020 winds down in the next couple months there are still a lot of questions that we can’t answer. How soon until there’s a vaccine to Covid-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large.

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7 CONTENT MARKETING TACTICS EVERY LIQUOR STORE SHOULD STEAL

Liquor store ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done,

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HOW TO CREATE KILLER LOCAL CONTENT FOR YOUR LIQUOR STORE

In the days before the internet, local liquor store marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were. Then liquor store online marketing came along

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HOW TO TURN YOUR WINE STORE WEBSITE INTO A LEAD-GENERATING POWERHOUSE

Your wine store website is the headquarters of all your wine store marketing. It’s the first thing most people will find when they search for your wine shop. Between 70% and 80% of all consumers say that they research wine stores online before buying products. In addition, 38% say that

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